Thursday, October 14, 2010

Why this blog ...

The planning and preparation required for the customary Chinese wedding is arguably one of, if not the most, stressful experience in the life of a young brides.  In Singapore, wedding boutiques play an important part in the wedding process by providing brides with the necessary services, usually in the form of a package, to make the special day a success.

With an average of 30,000 marriages annually and an average spending of SGD$5,000 per couple, surprisingly, little is known about what goes on behind the scenes of this estimated $150 million industry. Brides are forced to rely on the hearsay of couples who have taken the path before them, or on magazines that are dependent on the advertising dollar of the very wedding shops they are writing about. Needless to say, brides lack a credible and non-biased source of information. 

My personal involvement in the Singapore wedding industry began in the mid-nineties and over the span of more than a decade, I have been directly involved in nearly all aspects of the industry. Starting out as a wedding photographer, I stayed on and grew with the company as it turned itself into a full-fledged wedding boutique. From wedding photographer to wedding gown designer, backroom assistant to front-line sales person, and boutique manager to co-owner. I have done it all!

My position as a former insider, allows me to offer brides advice on wedding packages from a unique position. Advice that is not available in any wedding magazine. Advice that will minimize the fear of “hidden costs.” Advice that will not only help brides select the “correct” package, but advice that will help stretch her dollar. Basically, advice that can only come from an insider. 

It is not my intention to run down the Singapore wedding industry, or to destroy the livelihood of the boutiques. Two things have motivated me to start this blog. Firstly, I am constantly being asked by family and friends for information about wedding packages. Tired of constantly repeating myself, I wrote down my advice - this blog is thus a product of all this advice. Secondly, I continue to hear “horror stories” of unsuspecting brides being taken advantage of by unscrupulous boutiques. This would not happen if brides knew what questions to ask, but unfortunately, such knowledge can only come from knowledge of how the industry works.

It is my sincere hope that this blog will provide Singapore brides with the necessary knowledge on bridal packages to ensure that they are able to deal with boutiques on even terms.

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